The State of Hawaii Department of Transportation, Highways Division, Oahu District (HDOT) was honored to receive multiple awards of recognition for its efforts in storm water management.
2018 Silver Pele Award
HDOT was honored at the 2018 Pele Awards with the 2018 Silver Pele Award in the Public Service Campaign category for the launch of its Trash Free Hawaii campaign. The highly engaging and thought provoking campaign featured two PSAs, “Time Matters” and “Bittersweet Symphony,” which were created to raise awareness on how all people can do their part in keeping Hawaii’s waters and roadways trash-free.
The Pele Awards are an annual design and advertising competition hosted by the Hawaii chapter of the American Advertising Federation, which recognizes the best advertising and design work in the state.
2018 American Marketing Association Hawaii Chapter Marketer of the Year Silver Award
HDOT’s Trash Free Hawaii initiative was recognized by the American Marketing Association’s Hawaii Chapter with the 2018 Silver Award in the category of Best Nonprofit Marketing.
The American Marketing Association’s Marketer of the Year awards, presented by the American Marketing Association Hawai’i chapter (AMA Hawai’i) honor the state’s best marketing campaigns in the categories of digital, event, integrated, nonprofit, product launch and rebrand. Entries are judged based on their insight, objectives, strategies, tactics and results.
2018 PRSA Hawaii Chapter Koa Hammer Award of Excellence
In 2018, HDOT received the prestigious PRSA Koa Hammer Award of Excellence for its Trash Free Hawaii website. Created as a component of the Trash Free Hawaii campaign, the new website helps to educate others on ways to reduce the amount of trash in our environment along with additional resources on the topic. The website is designed to visually explain the efforts of the Trash Free Hawaii campaign with user-friendly interface across multiple platforms.
Since 1983, the Public Relations Society of America (PRSA) Hawaii Chapter has recognized the state’s top communications professionals, campaigns and tactics. The awards highlight and celebrate the four rings of excellence that the competition is judged upon – research, planning, execution and evaluation. The Koa Hammer Award recognizes exceptional work that demonstrates the use of strategic planning, creative thinking and professionalism to create results-driven campaigns.
2016 Environmental Hero Award
HDOT was recognized by the City and County of Honolulu’s Department of Facility Maintenance, Storm Water Quality Branch for their exceptional service in water pollution prevention throughout 2016. Each year, the City hosts its Good Neighbor and Environmental Hero Awards, which recognizes organizations and volunteers who have made significant contributions to the Storm Water Quality programs in public education, outreach programs or executed best management practices.
2016 Gold Pele Award
HDOT won top honors at the 2016 Pele Awards, an annual design and advertising competition that recognizes the best advertising and design work in Hawaii.
HDOT’s keiki activity book, Hawaii Storm Patrol: New Recruits, and its companion website were created to educate Hawaii’s youth on the importance of preventing trash from entering Oahu’s storm drains and nearshore waters. These educational resources won Gold Peles in the following categories:
- Public Service Collateral
- Digital/Interactive – Branded Content
- Digital/Interactive – Public Service
2015 PRSA Hawaii Chapter Koa Hammer Award of Excellence
The Public Relations Society of America (PRSA) Hawaii Chapter annually recognizes the state’s top communications professionals, campaigns and tactics at their Koa Anvil Awards Ceremony. Established in 1983, the Koa Anvil Awards captures and celebrates the four rings of excellence for which the Koa Anvil competition is judged: research, planning, execution and evaluation. It is a competition to develop better plans, use creativity to produce better results, increase professional skill to produce the best public relations programs and tools that keep the professional motivated and moving forward.
In 2015, HDOT received the 2015 Koa Hammer Award of Excellence for its redesigned Storm Water Hawaii website. The successfully redesigned website incorporated responsive web design, improved existing architecture, facilitated site maintenance and enhanced content. Since the redesign, HDOT has observed increased engagement across many metrics, including number of visits, average pages viewed per visit, number of unique visitors, and bounce rate.
